Brussels-Shanghai distance learning program: Fashion and luxury management-01
时尚管理远程远程课程：布鲁塞尔-上海 系列 01
Subject：HOW TO DEFINE A STRONG BRAND'S DNA TO MAKE YOUR BUSINESS GROWTH?
课题：如何定位具有感召力的品牌DNA来支持商业增长？
Program design: Modesign Academy
Lecture: Ingrid Plater Syberg
- How to define precisely the DNA of your brand
- How to express it towards your collaborators, suppliers, clients...
- How to use it in a growth strategy of your business
课程目的：
如何精准定位你品牌的DNA
如何想你的合作方，供应商和客户表达你品牌的DNA
如何把它运用在生业增长策略中
Each hour of classe covers a subject
课程大纲
1 - State of play of what DNA is | 什么是品牌DNA
2 - Explanation of the methodology to define the DNA | 定位品牌DNA的方法
3 - Guidelines to search for the DNA | 寻找品牌DNA指南
4 - Harvest the DNA's components with the 5 senses | 运用五感获得品牌DNA
5 - Articulate and formulate the DNA | 提炼和制定品牌DNA
6 - Transmit your DNA via mood-board | 如何用情绪版表达品牌DNA
7 - Define the pillars of the brand | 定义品牌的支点
8 - Define the essence, personality and benefits of the brand |品牌本质，个性及效益的定义
9 - Personnalise the services of your brand to match the DNA | 确立符合品牌DNS的个性化服务
10 -Articulate the storyline of your DNA in all the activities of the brand (product development, marketing, communication, retail) | 如何在品牌运作（产品研发，市场，公关， 零售）各环节中植入品牌DNA
Lecture|教授: Ingrid Plater Syberg
TEACHING EXPERT IN CHARGE OF COMMUNICATION "FAB-LAB" chez MODESIGN ACADEMY
毕业于欧洲关系学院，法国工会学校，和法国时尚学院时尚管理系的英格丽，曾任职爱马仕品牌部总监，YSL左岸男装总监助理，Alain Mikli集团国际部经理负责旗下包括三宅一生在内的品牌策划和公关，并拥有自己的顾问公司。
Class Set up： 10 hours of classes + homework certified by Modesign Academy | 课程设置：全程节课，每节一小时共计十小时， 每周三下午5-6点布鲁塞尔在线直播
全程中比文化中心在线翻译， 课后作业互动，完成全部课程并及作业并通过测试后获得Modesign Academy课程结业证书。
Students are requested to have ability for English reading and writing to submit the homework on time. | 学院要求：具有英语读写能力，可以完成课后作业并按时提交.
We reserve limited 10 seats in China for in class room study prior the series is stated, if you are interested in reserve your seats, please kindly leave your information and we will get back to you ASAP. | 完整课程开始之前我们会有一个10人限量专属远程教室体验课
Starting day: June 20th, 2018
Tuition: RMB5000.00